The American Bad Ass Beer Company

Happening Now At Brewinery

2009 News Archives

Kid Rock's American Badass Beer Premieres

Kid Rock UPDATE:

Kid Rock's American Badass Beer is almost ready to go. The Michigan Brewing Company started brewing on July 4th and the first release will be at Kid Rock’s Comerica Park Concerts in Detroit on July 17th and 18th. The initial release of 300 kegs will be this weekend and will be followed up shortly in the Michigan market with 12 and 22 ounce bottles.

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It has been announced that Bob Ritchie aka Kid Rock will be joining forces with Drinks America to create "The American Bad Ass Beer Company." The beer will be brewed at the Michigan Brewing Company in Webberville, Michigan creating 150 new jobs for the struggling economy along the way. There are few details yet on what types of beers will be brewed, however, Kid Rock will have direct involvement in the final beer selections.

The Michigan Brewing Company plans to invest $7 million into this new project. In addition, they will be receiving a $723,000 tax credit over seven years from the Michigan Economic Growth Authority. According to their press release they plan to develop an "easy-to-drink, traditional, good-tasting American manufactured beer."

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In addition to the 150 new jobs at the brewery being created, there will be an estimated additional 250 jobs created statewide dealing with everything from packaging and shipping the beer to marketing efforts.

Drinks America specializes in promoting products associated with celebrities. Other products include Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon, and Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Comments (9)

Its good to see someone from the area doing something to help out the local economy. Hope they brew up some amazing beer. I'm a big fan and would love to see this new beer really succeed in this area.

Anyone know what's up with the beer. Wasn't is supposed to be out by now.

I tried it a few days ago. Was OK ... pretty drinkable. A nice lager. Wasn't as badass as I had hoped. I thought it was pretty typical.

Looking in Metro Detroit to buy the beer...

we are looking all over for the bad ass beer but can't find it anywhere. where do we find some.

can i find it in cleveland if so where or in detroit if so where

i live in tehachapi ca 93561.....i would like to try the beer......leave me a messenge on yahoo...goddster37@yahoo........kidrock kicks ass...hope the beer is the same......

does anyone know where to get the beer in flint or fenton michigan

It is on tap at the Machine shop dort hwy.

where is the beer????? i wanna get drunk and have hard nasty sex with my wife...oh hell ya

I loved American BadAss when I had 2 glasses @ the concert on July 17th & I just would like to know when is it going to be released for 6 or 12 pack purchase?

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